Industry Involvement

Winter Feels Good (WFG) is a nationwide public awareness campaign developed by SnowSports Industries America's Snow Sports Foundation to educate the public about the health, fitness and social benefits of snow sports and how children and adults can become involved. Now entering its third year, Winter Feels Good serves as a resource to government organizations, educators, youth organizations, and individuals on the different aspects of learning and enjoying winter sports as part of a healthy lifestyle.

There are several quick and easy ways for industry participants (i.e., resort or retailer) to get involved and leverage WFG for the 2006-07 season. Simply develop a program that uses the WFG messages and images of good health through snow sports. You can craft your own program utilizing these messages and images to drive traffic to your Web site, and ultimately, to your shop or resort. For more ideas, please take a look at some of the marketing and promotional strategies and tools that are included in online WFG Marketing & PR Tool Kit found in this section.