Build Your Business with Winter Feels Good!
Marketing & PR Ideas for Resorts & Retailers

Winter Feels Good (WFG) is a nationwide public awareness campaign developed by SnowSports Industries America's Snow Sports Foundation to educate the public about the health, fitness and social benefits of snow sports and how children and adults can become involved. Now entering its fourth year, WFG serves as a resource to government organizations, educators, youth organizations, and individuals on the different aspects of learning and enjoying winter sports as part of a healthy lifestyle.

And, because WFG is a comprehensive grassroots program that leverages existing partnerships and builds new relationships with groups (i.e., education, government, community, and health) in their local communities, it is a natural partner to help resorts and retailers increase their businesses--together and individually--in an easy and simple way. Simply utilize the WFG messages and images of good health through snow sports to craft your own program to drive traffic to your Web site, and ultimately, to your shop or resort.

Check out this section to find many marketing and promotional ideas with specific examples of strategies being employed by resorts and retailers to leverage WFG on a national level as well as in their local communities. We've also included downloadable tools/files to use for your own WFG marketing and promotional activities.

More Information

For more information about how to leverage WFG, contact SIA's Mary Jo Tarallo at mjtarallo@thesnowtrade.org.