Maximize the Media

Work with your local media to get stories placed in newspapers, magazines, Web sites, etc., that will educate consumers about the value of winter sports and drive them to your shop to see and buy the latest equipment, apparel or accessories. You ARE the local connection with snow sports.

CGPR, Winter Feels Good’s public relations agency, developed an extensive press kit that presents an excellent case for activation in snow sports as a way of maintaining a healthy lifestyle. The kit has been distributed to national magazines, Web operations, weather people and television stations throughout the country. The kit not only promotes the health, fitness and social benefits of snow sports, it also focuses on the advances in snow products that have made learning and pursuing snow sports so much easier. The kit has been honored with an award from the Public Relations Society of America.

Retailers and resorts can tap into this effort by contacting local media and making the case for snow sports as an excellent way to keep fit during the winter. Listed below for your use are a Winter Feels Good press release template, snow sports fact sheets, and tips on working with your local media:

1. Media Tips
   
2. Press Release Template
   
   
3. Fact Sheets:
   • Winter Feels Good
   • Troubling U.S. Health Facts
   • Troubling Children/Adolescence Health Facts
   • Alpine Skiing Facts
   • Snowboarding Facts
   • Snowshoeing Facts
   • Cross Country Skiing Facts