Glen Plake Announced As National Spokesperson (9.10.09): Glen Plake (pictured right), extreme skier and snow sports ambassador, is the national spokesperson for Learn a Snow Sport Month. Click here for more details.

Welcome to the Learn a Snow Sport Month PR Tool Kit. It is designed to help you participate in and promote Learn a Snow Sport Month and the learning programs that you are offering to the public during January 2010.

Click here to view Learn a Snow Sport Month video, and click here to download a copy of the video. Note: Viewing the video requires the Apple QuickTime plugin. If you don't already have it, click here to download it for free.

The kit contains the following:

• The national ad that is running in major endemic publications in December and January. The “Bring a Friend” theme is directed to current snow sports enthusiasts encouraging them to bring friends when they go skiing, snowboarding or snowshoeing. If you would like to use the ad (located below) for you own purposes and need it to be resized, contact Andy Hawk at PSIA (ahawk@thesnowpros.org).
• The logo and banner ads for your Web site or other collateral.
• Frequently Asked Questions (FAQs) regarding the program.
• Sample press releases and announcements for use by individual resorts and resort associations.
• Links to the LASSM blog, Facebook and Twitter pages.

Please use these tools when promoting your programs.   Also, consider asking the governor of your state to issue a proclamation designating January as Learn a Snow Sport Month. Utah and New York secured proclamations last year. The proceedure varies from state to state so it is best to contact directly your governor's office.

If you have questions regarding the kit and the use of these materials, contact mjtarallo@snowsports.org. You also can refer to the tool for Winter Feels Good, also located on this Web site (click HERE), for information on how to leverage community organizations and school groups in your learning programs.